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The world's largest collection of prices and pricing related support tools for the desktop professional |
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current rates for writing, editing, graphic design, DTP, prepress, multimedia and web design and development |
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Order #104How to Price Graphic Design & DTP Services (Pricing Guide for Desktop Services - 5th Edition) ISBN 1-930199-10-4, 360 pp, Includes index, tables, illustrations, and charts. $20 (U.S.) PDF e-book We Normally Ship Within 24 Hours Of Payment
Here's the fifth edition of a classic planning and procedures guide for
setting desktop service prices. Expanded with even more tips, tricks and
techniques, How to Price Graphic Design and DTP Services shows how to win the
pricing war in business. It show you how to generate a price for every
service. It gives you control over your business and helps you break out top
profits. With this book you'll be able to price with confidence, and bid a
flat rate on any job, regardless of the scope and effort involved. You'll be
able to squeeze more profit out of each job and know how much you'll make
each time you bid. Along the way, you'll understand and analyze your costs
and productivity so you can find ways to be even more competitive. You'll be
shown useful techniques for monitoring costs and productivity and how to make
a best business practices model for evaluating and continually improving your
bottom line. You'll learn how to use revenue and staffing to establish and
measure both shop and individual productivity. And you'll see how cost and
productivity directly affect what you can charge. You'll learn how to counter
cutthroat competitors and how to handle price fishing by budget buyers. And
you'll learn how to get customers to accept and pay the rates that you
deserve to make.
How to Price Graphic Design and DTP Services explains the strategies and
tactics needed to win high margin sweet spot jobs. It shows how to develop
work performance standards, budget cost to the task level, and estimate and
bid correctly. You'll learn when to charge by the hour, by the page or by the
job. You'll know how to estimate demand for your services and how to conduct
your own market research. You'll learn how to use price points to easily add
profit to every sale. You'll also learn when you should turn down work.
You'll read case studies describing pricing and estimating projects. You'll
learn how to find break-even and how to use this when selecting the right
services to offer. And you'll discover the maximum possible income you can
make in your desktop service business.
This book gives you the secrets and strategies that lead to successful
pricing tactics. You'll be shown when and how to raise prices, cut prices,
use coupons and rebates and determine the affect of price changes you plan to
make. You'll be able to bid and negotiate wisely leaving little money on the
table when you and your client sign a contract. You'll also be able to
analyze the profit in competitor bids to project how much they will make or
lose on any job, giving you follow-up opportunities.
Now you can make good money doing what you love. How to Price Graphic
Design and DTP Services puts you in the driver's seat. It not only explains
how to price, it also explains what numbers you should monitor in running
your business. You'll be able to answer "how much" and "how long" questions,
and you'll learn how to increase your value in the eyes of customers. A
special chapter explains how to attend networking meetings to find customers
and how to use body language and listening skills to increase your
professional image and gain more business and greater profit.
Most service providers don't charge what they could (or should). Many
entrepreneurs attempt to underprice competitors, pulling themselves and
others down into Chapter 11 bankruptcy. This book was written to educate the
novice and veteran in the art and science of pricing. How to Price Graphic
Design and DTP Services is a working guidebook on pricing strategy and
tactics. It not only makes pricing exciting and enjoyable, it also makes it
profitable.
"Applying the information in the Pricing Guide can give you a significant advantage over your competition--no matter where you live." – Noel Ward, Editor in Chief, NADTP Desktop Publisher's Journal "If you're serious about desktop services, we highly recommend the Pricing Guide." – Frank Fox, Executive Director, NASS <Click Here To Order>
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©Copyright 2004, Brenner Information Group, All rights reserved.
revised on January 24, 2004
