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Order #888
An Industry Survey of Small Independent Publishers
$50 plus $5.25 for shipping
(or $40 for a PDF copy emailed to you)
Table of Contents
PART I
- Small Independent Publisher Profile
- Executive Summary of Key Findings
- Description of Survey Questionnaire
- Detailed Survey Findings
- Number of Participants
- Number of male & female publishers in survey
- Gender
- Address, City, State, ZIP/Postal Code
- Geographical location of publishers
- Highest geographic concentration of publishers
- States where small publishers are concentrated
- Month/Year Business Began
- Year business started (all)
- Average start date by gender
- Legal Structure
- Distribution of responses by legal structure
- How publishing companies have organized
- Distribution of responses by gender
- Operating Location
- Operating location of publishing office (all)
- Operating location by % responses
- Operating location by gender
- E-Mail Address/Web Site URL Address
- Distribution of responses by revenue category
- Percent responses that have e-mail address
- Percent responses that have Web site address
- E-mail by number of responses
- Web site by number of responses
- Percent distribution of responses by revenue category
- Titles Published in 1996
- Average, minimum and maximum titles by gender
- Titles Published in 1997
- Average, minimum and maximum titles by gender
- Gross Revenue
- Gross revenue 1996
- Table: Gross Revenue 1997
- Percent change in gross revenue 1996 to 1997
- 1996 revenue analysis
- 1997 revenue analysis
- 1997 revenue distribution
- Number of Days Open Each Week
- Average number of days open for business (by all, and by gender)
- Typical Hours Worked Each Week
- Hours worked weekly
- Hours worked each week
- Comparing work hours by gender
- Number of Employees
- Average, minimum & maximum number of employees FT 40 hours, FT 50+ hours, PT 20 hours, PT other, FL 4 hours, and FL other
- Staffing (by gender of publisher)
- Employee Benefits Provided
- Paid vacations (responses all, by gender and days provided)
- Paid holidays (responses all, by gender and days provided)
- Paid personal days (responses all, by gender and days provided)
- Paid sick leave (responses all, by gender and days provided)
- Paid maternity leave
- Distribution of insurance benefit responses (medical, life, dental, vision & disability)
- Distribution of company-paid insurance by gender
- Distribution of financial benefit responses (merit bonus, profit sharing, ESOP, 401K, pension, medical reimbursement, tuition refund, educational loans, scholarships for children)
- Financial benefits offered (by gender of publisher)
- Distribution of other benefits (flextime, telecommuting, child care on site, child care off site, car allowance, company car, club membership and subscriptions)
- Other benefits offered (by gender of publisher)
- Types of Books Published
- Comparison of fiction and nonfiction survey responses
- Genre by category (fiction, nonfiction)
- Genre by order of popularity
- Equipment Used in the Business
- Hardware used (by frequency of use)
- Types of printers used
- Laser printers used
- Inkjet printers used
- Types of scanners used
- Scanners used
- Software Used in the Business
- Operational software used (by frequency of use)
- Distribution of actual operation programs reported in use (animation, audio editing, communication, database, draw/paint, font utilities, graphics, image/photo editing, Internet services, multimedia, OCR scanning, page layout, presentation, programming, spreadsheet, video editing, Web site design, and word processing)
- Most popular publishing software
- Business software used (by frequency of use)
- Distribution of actual business programs reported in use (accounting, contact management, project management and other)
- Most popular business software
- How Customers are Found
- Ratings of best ways to find customers (by order of listing on survey form)
- Ratings of best ways to find customers (by order of success - best to worst)
- Ratings of other ways that publishers find customers
- Publications Read at Least Monthly
- Distribution list of publications that survey respondents read
- Most popular publications read by publishers
- Publications read (by frequency of reporting)
- Clubs & Associations Joined.
Clubs & associations that survey respondents join
- Comparison of Survey Responses
- Gender analysis
- Operating location analysis
- 1997 gross revenue distribution (<$50K, $50K-$99K, $100K-$499K, $500K-$999K, and $1 million and up)
- Genre of Books Produced by Top Publishers
- Number of fiction/nonfiction books by revenue category
- Genre of books produced by publishers earning under $50K annually
- Most popular books (<$50K)
- Genre of books produced by publishers earning $50K-$99K annually
- Most popular books ($50K-$99K)
- Genre of books produced by publishers who declined to report income
- Genre of books produced by publishers earning $100K-$499K annually
- Most popular books ($100K-$499K)
- Genre of books produced by publishers earning $500K-$999K annually
- Most popular books ($500K-$999K)
- Genre of books produced by publishers earning $1,000,000 or more annually
- Most popular books ($1 million plus)
- Comparison of Most Popular Books in All Revenue Categories
- Most popular books
- Frequency of genre across revenue categories
Part II
- Book Cost Analysis
- Specifications for Printed Books
- Specifications of Books by Genre
- Specification of Books by Printed Size
- Summary of Books by Size
- Total Different Book Sizes
- Book Sizes by Order of Popularity
- Final Page Count by Genre
- Binding Used by Genre
- Comparing Binding with Retail Price
- Development Costs
- Development Costs (All)
- writing
- cover design
- interior design
- graphics design
- illustration
- editing
- layout
- cover proof
- galley proof
- color proofs
- camera ready art
- bar code
- total development costs
- development costs per page
- Responses by Type of Book
- Development Costs for Fiction Responses
- writing
- cover design
- interior design
- graphics design
- illustration
- editing
- layout
- cover proof
- galley proof
- color proofs
- camera ready art
- bar code
- total development costs
- development costs per page
- Development Costs for Nonfiction Responses
- writing
- cover design
- interior design
- graphics design
- illustration
- editing
- layout
- cover proof
- galley proof
- color proofs
- camera ready art
- bar code
- total development costs
- development costs per page
- Analysis of All Titles
- Page Count
- Average Fiction Development Costs by Revenue Category
- Average Nonfiction Development Costs by Revenue Category
- Average Development Costs by Most Popular Genres
- Analysis of Selected Participants (Around Median)
- Development Costs for Center Data Samples
- Printing Costs
- Printing Costs for All Participants
- first printing
- second printing
- lifetime estimate
- printing costs per copy
- price per print cost ratio
- Printing Costs for Selected Responses (Around Median)
- first printing
- second printing
- lifetime estimate
- printing costs per copy
- price per print cost ratio
- Marketing Costs
- Average Marketing Costs for All Participants
- press release
- brochure
- flyers
- advertising
- extra covers
- postage & shipping
- travel
- total marketing cost
- marketing costs per page
- Marketing Costs for Fiction Responses
- press release
- brochure
- flyers
- advertising
- extra covers
- postage & shipping
- travel
- total marketing cost
- marketing costs per page
- Marketing Costs for Nonfiction Responses
- press release
- brochure
- flyers
- advertising
- extra covers
- postage & shipping
- travel
- total marketing cost
- marketing costs per page
- Marketing Costs for Selected Responses (Around Median)
- press release
- brochure
- flyers
- advertising
- extra covers
- postage & shipping
- travel
- total marketing cost
- marketing costs per page
- Analysis of All Nonfiction Titles
- Average Page Count Nonfiction Titles
- Average Fiction Marketing Costs by Revenue Category
- Average Nonfiction Marketing Costs by Revenue Category
- Average Marketing Costs by Most Popular Genres
- Suggested Retail Price Analysis
- All Responses
- SRP Comparison
- Retail Price by Genre
- Retail Price per Page
- Other Book Formats
- Specifications for Books-on-Disk
- Specifications for Books-on-Tape
- Specifications for Books-on-CD ROM
- Comparison of Total Development Costs
- Comparison of Printing Costs
- First Print Run Comparison
- Second Print Run Comparison
- Lifetime Print Estimate Comparison
- Total Marketing Cost Comparison
- Suggested Retail Price Comparison
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