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Order #888 An Industry Survey of Small Independent Publishers $50 plus $5.25 for shipping (or $40 for a PDF copy emailed to you)
A tough market and changing paradigms are reflected in the first-ever survey of small
independent book publishers. The survey was sponsored by the Publishers Marketing
Association and conducted by research and publishing company, Brenner Information Group.
Its intent was to develop a profile of small independent publishers and to determine the
operating characteristics of this segment of the publishing industry. The results are in the
special report: An Industry Survey of Small Independent Publishers, available from Brenner.
This bound report provides an interesting perspective into who these companies are and how
they approach the book publishing business.
Specifically, the survey addresses questions such as: What is the profile of the "typical" small
independent publishing company? Geographically, where are small publishers located? Where
are their offices? What percent are male? What's the most popular legal structure? What was
their average revenue in 1997? What's the average staff size? What benefits are typically
offered employees? How many hours do they work each week? How many titles does the
average small publisher have in print? What types of books are the most successful
publishers producing? How much yearly income have publishers made working from a home
office? How much revenue do various book categories actually generate? What are the best
ways for publishers to sell books? What percentage of small independent publishers are
currently selling books at their own Web site? Is there a way to ballpark production costs before
starting a book project? Is there a good way to forecast marketing costs? How many books are
in the average first print run? What's the typical page count for books in various genres?
What's the average retail price for books in various categories? Which types of books bring
the most return on investment? How much should a small publisher budget for a new title? How
much does it cost to produce books on disk, tape or CD-ROM? This is but a sampling of the
valuable insights gained from this comprehensive survey.
<Table of Contents and More INFO>
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©Copyright 2001-2004, Brenner Information Group, All rights reserved.
revised on December 9, 2004
