Small Business Guide to Pricing


Pricing Books - Pricing Tables - Time Standards - Software - Database of Prices

  Order # 750
  PRICING TACTICS
  Best Practices in Pricing

  How to Maximize Your Profit!
  ISBN 978-1-930199-75-0
About This Book
Here are ideas and techniques for reaching or exceeding your pricing objectives. Pricing Tactics discusses common product and service pricing from a profit perspective. Read how owners survive and thrive during good and bad economic times. In this book you'll learn:

- How to price it right the first time.
- When to raise price. How to know it's time.
- How to handle a price increase.
- How sellers hide price increases.
- How much you can raise prices without resistance.
- How to handle objections to your new price.
- When to know it's time to reduce your price.
- Best ways to actually cut your price.
- Coupons, checks, rebates, discounts, and allowances.
- Calculating the additional sales needed to make price cut work.
- Suggested response when buyers ask for a price break.
- How to handle a price cut.
- Bottom feeders - price fishing in action.
- When to turn down that sale.
- Retainer pricing and cancellation fees.
- How to price the same job for a new client.

These tips, tricks, and techniques are critical for earning maximum profit.
Good pricing tactics can significantly improve your bottom line.

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Table of Contents

Book Title	Section or Paragraph
PRICING TACTICS
	Tactical Pricing Actions
	Overcoming Pricing Problems
	Pricing it Right the First Time
	Pricing Is a Policy
	How to Charge Work
	Incorporating "Other Charges"
	Reducing Your Price
	Coupons
	Send Them a Check
	Rebates
	Discounts and Allowances
	Volume Discounts
	Discounting and the Law
	Calculating Sales to Make a Price Cut Work
	The Capacity Trap
	When Price Cutting Works
	How to Handle a Price Cut
	When Buyers Ask for a Price Break
	About Raising Your Prices
	How to Know It's Time to Raise Your Price
	How to Handle Price Increases
	The Transition from Free to Paid Service
	How Much Can You Raise Your Price?
	Subtle Ways to Raise Prices
	How to Handle Objections to a Price Increase
	Ways to Hide a Price Increase
	When the Price Seems Too High
	Overcoming Problems in Service
	Bottom Feeders: Price Fishing in Action
	When to Turn Down a Job
	How to Handle Clients from Hell
	Ways to Handle Dissatisfied Clients
	Charging a Minimum Rate
	Setup Fees
	When to Charge for Rush Jobs
	Charging Methods for Alterations and Corrections
	Retainer Pricing
	Termination: Cancellation Fees
	How to Price the Same Job for a New Client
	Choosing the Right Price
	Pricing Tactics for Recessionary Times
	Break Out Top Profits in a Recession
	Summary

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